Introduction: Customer relationship management (CRM) systems are an essential tool for businesses looking to improve their customer experience. These systems allow businesses to track and analyze customer data, identify patterns, and make informed decisions about how to interact with customers. In the case of溢多利， their CRM system has helped them to stay in touch with their customers, understand their needs, and provide personalized service. Data collection and segmentation: Customer data is an essential component of a CRM system. Businesses can use various techniques to gather data, such as market research, surveys, and online forms. Once the data is collected, it can be stored in a CRM system for analysis and use. Segmentation is the process of dividing customers into different groups based on their unique needs and behavior. This can help businesses to target their marketing effo